Information we may collect
We collect information directly from you and through your use of our website. This helps us process bookings, personalize your experience, and improve our services.
Personal information
Personal information identifies you as an individual. This may include:
- Contact details: name, email address, phone number, and mailing address.
- Booking information: travel preferences, itinerary details, accommodation preferences, and other trip-related inputs.
- Payment information: billing details required for reservations. We do not store full credit card numbers. All payments are processed through secure, PCI-compliant systems.
- Communication records: messages sent through our website, email, phone, or customer service.
Non-personal information
We also collect information that does not directly identify you:
- Device information: IP address, browser type, device model, and operating system.
- Usage data: pages visited, links clicked, time spent on the site, and general browsing behavior.
- Cookies: small data files that help us analyze website performance and improve your experience. See the cookies section below.
Legal basis for using your information
We process personal information based on:
- Your consent, for example a newsletter signup or an enquiry form.
- Contract fulfilment, for example processing bookings and sending itineraries.
- Legitimate business interests, for example analytics and service improvement.
- Legal obligations, for example tax, compliance, and reporting requirements.
How we use your information
We use your information to deliver quality experiences and to support your interactions with Banff Elite.
We use data to:
- Process bookings: confirm reservations, customize itineraries, and provide relevant travel details.
- Improve services: analyze feedback, enhance our offerings, and develop new travel experiences.
- Communicate with you: send confirmations, updates, and customer support responses.
- Provide marketing updates: share relevant promotions or Banff Elite announcements. You may opt out of promotional emails at any time.
We do not sell or disclose your personal information to external companies for their own marketing purposes.
Sharing of information
Your information is shared only when necessary to provide services or comply with the law.
We may share your information with:
- Trusted service providers: third-party partners assisting with payment processing, booking systems, website hosting, or operational support. They must protect your data and use it only for the services they provide to us.
- Legal or regulatory authorities: if required by law, court order, or a lawful government request.
International transfers
Some trusted third-party service providers may store or process data on servers located outside Canada. These providers follow strict security and confidentiality obligations.
Data security and retention
We use industry-standard safeguards to protect your information from unauthorized access, alteration, or misuse.
Security practices include:
- Encryption.
- Secure servers.
- Access restrictions.
- Regular system updates.
We keep your information only as long as necessary to provide your booked services, meet legal or accounting requirements, or resolve disputes and protect our rights.
Your rights
Under Alberta privacy laws, and following sound international practice, you have the right to:
- Access your personal information.
- Correct or update inaccurate information.
- Request deletion of certain data, subject to legal limits.
- Withdraw consent for marketing or data processing.
- Request a copy of your stored information.
To exercise any of these rights, contact info@banff.com.
If you have concerns about how your information is handled, you may also contact the Office of the Information and Privacy Commissioner of Alberta.
Children’s privacy
We do not knowingly collect personal information from children under 16 years old. If you believe a child has provided information without parental consent, please contact us so we can delete it.
Use of AI technology
We may use AI-assisted tools to enhance customer experience, for example analyzing feedback or improving response quality.
We do not use AI for automated decision-making related to pricing, eligibility, or customer rights.
All AI usage complies with data protection regulations and ethical standards.
Cookies
Our website may use cookies to provide a smoother browsing experience and understand how visitors use our site.
We use:
- Essential cookies: required for the website to function.
- Analytics cookies: help us understand website performance and visitor behavior.
- Preference cookies: remember your language, region, or settings.
You can manage cookie preferences through your browser settings. Disabling cookies may affect website performance.
External links
Our website may contain links to third-party sites, such as tourism boards or travel platforms. Banff Elite is not responsible for the privacy practices or content of these websites. We recommend reviewing their policies before sharing information.
Privacy policy updates
We may update this policy occasionally to reflect new practices or legal requirements. Any updates will be posted on this page, and we encourage you to review the policy periodically.
Contact us
For questions about this Privacy Policy, our data practices, or to exercise your privacy rights, contact Banff Elite at info@banff.com or +1 (403) 555-0100. Banff Avenue, Banff, AB.